![]() If there’s a throughline from 2010’s Race to Alex G’s superlative new album God Save The Animals, it’s that he’s always a half-step ahead of his listeners - enough to beckon them forward without losing them completely.Īlex G’s place in the broader context of indie rock feels just as slippery as his music. The song structures and melodies take counterintuitive turns that end up making all the sense in the world. And you won’t hear any of them because, as easy as it to emulate the superficial aspects of the man’s music, there’s been an uncanny quality that has proven impossible to replicate - even the most seemingly straightforward and Genius-analyzed Alex G lyrics rarely match what Alex G says they’re about, if he says anything about them at all. ![]() Indeed, there have probably been hundreds of “Alex G-type beats” uploaded to Bandcamp in the past month alone. And as someone with vivid memories of going to multiple record stores just to find a copy of Illinois in 2005, the rise of Bandcamp, Tunecore, and other distribution platforms is still astounding to me - I could technically record a bunch of songs on my phone and they’d be just as easy for my parents to buy as a Bad Bunny album. The music itself was heavily influenced by Kill Rock Stars-era Elliott Smith, whereas Alex G’s taste for warped vocals can be traced to The Knife’s Silent Shout - a groundbreaking record in 2006 that you could emulate after a few minutes of YouTube tutorials by 2010. Though some of these albums have been professionally mixed and mastered in the time since, the “graphic design is my passion” cover art has remained. Rather, an artist has to achieve a delicate balance between “I can do that” and “how did they do that?” During the first half of the 2010s, Alex Giannascoli came out murmuring from a Philly basement/bedroom, creating an organic buzz on the strength of music that didn’t appear to require much technical skill self-recorded and self-released while in his teens, albums like Race, Winner and Trick were defined by briskly strummed and muffled open-tuned guitars, rickety drums, charmingly simple rhymes, and the hiss of a microphone plugged straight into a computer. Originality and popularity aren’t necessarily the determinants of long-term influence in indie rock.
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